Halifax— For Immediate Release— The Atlantic Publishers Marketing Association (APMA) has launched a new campaign and book discovery tool for Atlantic Canadians.
This year, life and business have been completely upended, and as Atlantic Canada begins to look forward, there will be am emphasis on community. “Time To #ReadAtlantic” is a campaign that addresses these new realities with a positive approach as a direct reaction to the challenges of COVID-19.
In this time of uncertainty, books are a source of comfort and of connection. “The pandemic has created a once in a generation opportunity for cultural organizations like ours to rethink our purpose and approach. We were already working towards uniting the #ReadAtlantic community, but its relevance and need has multiplied in recent months,” says Alex Liot, APMA’s Chief Marketing Officer. Liot joined the APMA in 2019 and has been struck by how many Atlantic Canadians would like to buy and read more local books but encounter difficulty discovering and identifying them. He hopes the Teal Lighthouse icon will help guide readers to the hundreds of Atlantic books released every year.
With the launch of this campaign, Liot believes Atlantic Canada can become one of the most innovative collective book markets in Canada. Leveraging unique technology and stakeholder relations between publishers, libraries, and bookstores, this campaign has already caught the eye of a major national retailer.Unique to any other ecommerce site, atlanticbooks.ca prioritizes connecting Atlantic Canadians with their local library and bookstore and uses a “Sample, Borrow, Buy” model, bridging the gaps between the #ReadAtlantic community. A geo location system allows readers to use the “Locate Me” button to see if the book is available at their nearest local book retailer or in the digital book collection of their Atlantic public library.
The current campaign features over 150 Atlantic books in 13 curated “Time To…” collections. The APMA works as a “bibliotherapist,” curating collections that appeal based on a certain state of mind, building on the notion that readers love book collections, maybe even more than they love an individual great book. #ReadAtlantic means supporting the creators, producers, and providers who take local books from writing to retailing. Atlanticbooks.ca features book reviews and blog posts as well as books for every occasion, mood, and curiosity.
A regional commercial for the campaign is now live on CTV, CTV2, and NTV as of June 26 and can be viewed at: https://www.youtube.com/watch?v=Lrjbj1OZFTg&t=12s
More information can be found at www.atlanticbooks.ca
Chief Marketing Officer: Alex Liot
Marketing Assistant: Talia Meade