FOR IMMEDIATE RELEASE
APMA boasts influx of new talent
Jan 3, 2019: James Langer, President of the Atlantic Publishers Marketing Association (APMA), is pleased to announce that Lisa Harrison has joined the association as its new Chief Executive Officer and that, on January 21, 2019, Alex Liot will be the new Chief Marketing Officer.
Harrison brings over 12 years of not-for-profit, senior-level management experience to the association. She is particularly skilled in strategic planning, business development, finance, human resources, and communications. Harrison will oversee advocacy, administration, and event planning for the APMA.
“I am delighted to be joining the APMA at this exciting time of change and growth,” said Lisa Harrison. “I’m really excited about promoting the interests of publishers – and booksellers and authors – in the Atlantic Provinces. The high-quality and varied books produced here deserve a wider audience.”
Liot is leaving his position as Vice President of Business Development at The Chronicle Herald and SaltWire Network to develop an in-house marketing agency for the APMA. He is highly regarded for his expertise in digital and print advertising, ad campaign strategy, needs analysis, performance metrics, and creative direction. The in-house marketing agency will guide the association’s marketing initiatives while offering innovative strategic marketing services to independent publishers in the region.
Liot said of his new role, “It’s going to be a real privilege to work with the membership to expand the marketing activities around Atlantic books. This is one of those special opportunities to work on a product that has a deep connection with its consumer, providing value well beyond the utilitarian delivery of content. Quality books are a representation of our personalities and, especially in this case, our sense of place and culture.”
Langer, the APMA’s President, said, “We created two new positions to make our association more responsive to the ever-shifting demands of our industry. With Lisa and Alex on board, our traditional ventures, like Atlantic Books Today, will have an even greater impact. And we’ll be more innovative, more efficient, and much faster. I’m thrilled that Lisa and Alex have agreed to join us. They have the knowledge and abilities to absolutely change the way we promote books in our region.”